Scholar Re-Enters "Made on iPad" Territory in a New Music Video for Zedd, Maren Morris, and Beauz
“Make You Say” Zedd, Maren Morris, BEAUZ 🎶
Having been deep in “Made On iPad” territory in 2021 with Olivia Rodrigo’s Brutal, Scholar was raring to go when Apple reached out for a brand-new music video - this time with Zedd, Maren Morris & Beauz. They had a new assignment, this time using the Flipclip app to create dynamic, surrealist, emotive animations on top of a live-action video directed by Colin Read. From collaborating on-set to creating inventive concepts, style frames, & full-sequence animation, they were delighted every step of the way to bring this wild thing to life.
Scholar's team of talented cel animators drew frame-by-frame over three and a half minutes of footage to capture Maren’s emotional journey throughout the piece, building the energy and emotion to a crescendo in the third act of fully-cel-animated, explosively fantastical motion.
Design & Animation: Scholar
Creative Director: Will Johnson
Art Director: Danni Fisher-Shin
Lead: Irma Hasanic
Chapter Leads: Madison Ellis, Zach Herdman, Amy Wallace